Best Vegan Mascara: Top Picks for Cruelty-Free Lashes in 2024

Mascara is an essential makeup product that can elevate one’s appearance in an instant. It not only adds length and volume to the lashes but also enhances the shape of the eye, making it appear more awake and expressive.

However, many traditional mascaras contain animal-derived ingredients such as beeswax and lanolin, which can be a dealbreaker for those who follow a vegan lifestyle. That’s where vegan mascara comes into play – a cruelty-free alternative that doesn’t compromise on performance.

Vegan mascaras are free from animal-derived ingredients and are formulated with plant-based or synthetic alternatives. These include ingredients such as carnauba wax, which replaces beeswax for its smudge-resistant properties, and rice bran wax for its conditioning abilities.

The ease of application, the wand’s shape, the formula’s texture, wear duration, and ease of removal are essential aspects that can make or break your mascara experience. Partner this with your best vegan chapstick, and you’ll look gorgeous in no time.

As a makeup enthusiast committed to a cruelty-free lifestyle, I have spent numerous hours researching and trying out various vegan mascaras to find those providing exceptional results. The following section will delve into the top contenders that excel in performance, application, and wearability while adhering to vegan standards.

Best Vegan Mascaras

I’ve researched and gathered the top picks for the best vegan mascaras. Enjoy my list of cruelty-free and plant-based options for luscious, beautiful lashes.

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer

The Honest Beauty 2-in-1 Mascara is a must-try for those seeking a clean, vegan, and cruelty-free option that delivers volume and length.


  • Award-winning double-ended primer + mascara
  • Infused with Jojoba Esters for extreme length and lift
  • Vegan, cruelty-free, and EWG certified


  • Can feel slightly heavy on lashes
  • Smaller tube and brushes might be challenging for some users
  • May not be as effective as high-end alternatives

As someone who prefers clean and cruelty-free beauty products, I recently tried the Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer and was quite pleased with the results. The double-ended design makes it super convenient for on-the-go applications, with one side being a primer and the other being a mascara.

The Jojoba Esters infused in the formula helps my lashes appear longer and lifted. I was also pleasantly surprised to find that the product is vegan and has an EWG certification, which means it’s made without potentially harmful ingredients like parabens, paraffin, synthetic fragrances, silicones, and mineral oil.

One downside I noticed is that the mascara can feel slightly heavy on my lashes, mainly when multiple coats are applied. The relatively small tubes and brushes might also be challenging for some users.

The Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer is an excellent choice for vegan, cruelty-free, and clean mascara that can provide both volume and length to their lashes. Though it does have a few minor drawbacks, its convenient double-ended design and clean formula make it well worth a try.

COVERGIRL Lash Blast Clean Volume Mascara

COVERGIRL Lash Blast Clean Volume Mascara

This product is worth trying if you are seeking a vegan mascara that delivers volume and lash definition.


  • Vegan, clean formula
  • No clumping or smudging
  • Cruelty-free


  • May require a better applicator
  • Not extraordinary in lash lengthening
  • Dries out over time

When I first tried the COVERGIRL Lash Blast Clean Volume Mascara, I was pleasantly surprised by its clean, vegan formula and the fact that it is cruelty-free. The argan and marula oils-infused mascara felt gentle on my lashes, and I didn’t experience any clumping or smudging during the day.

However, I noticed that the applicator brush could improve, as it sometimes made my lashes stick together. A different brush might provide better separation and definition. Although the mascara provided volume, I didn’t find it particularly impressive when lengthening my lashes.

Despite these minor drawbacks, I appreciate that this mascara lasts throughout the day and can be removed easily without harsh rubbing. The packaging is eco-conscious, which adds another plus to this product.

The COVERGIRL Lash Blast Clean Volume Mascara is a great option for those seeking a clean, vegan, and cruelty-free alternative in the mascara market. While it may not excel in lengthening and could use a better applicator, it still delivers volume without clumping or smudging.

Tarte Big Ego Mascara

Tarte Big Ego Mascara

I highly recommend the Tarte Big Ego Mascara for a stunning vegan choice if you seek lengthened, conditioned, and voluminous lashes.


  • Instant lift, lengthening, and volumizing
  • Flake-free and ultra-black formula
  • Nourishing and conditioning for lashes


  • Pricey compared to other options
  • May dry out quicker than some people prefer
  • Lacks significant volume enhancement for some users

Upon applying Tarte Big Ego Mascara, I immediately noticed the lift and lengthening effect it gave my lashes. The ultra-black, flake-free formula provided a dramatic look without clumping or smudging. Thanks to the clump-free formulation, I could easily apply multiple coats for a bolder appearance.

What I particularly loved about this mascara is its lash-loving formula, which nourishes and conditions the lash hair. The effect lasted 16 hours throughout the day, giving me a fully loaded flutter without any problems.

However, one drawback is the price point compared to other mascaras. Considering the lack of substantial volume for some users, the cost might not be justified for everyone. It also dried out faster than I expected, but that didn’t detract much from the overall experience.

Overall, the Tarte Big Ego Mascara delivered impressive results for being a vegan option. While it may be a bit pricey and dry out a tad quicker than desired, it’s a fantastic investment for those seeking an elegant and nourishing solution for their lashes.

Rimmel London KIND & FREE Mascara

Rimmel London KIND & FREE Mascara

I highly recommend Rimmel London’s KIND & FREE Mascara for its clean, vegan formula and impressive performance.


  • Clean, cruelty-free vegan formula
  • 99% ingredients of natural origin
  • 36-hours of wear


  • Can be slightly clumpy on the screw top
  • Available only in two shades
  • Odd scent for some users

Given my recent experience with the Rimmel London KIND & FREE Mascara, I can confidently praise its performance. Unlike other mascaras I’ve used before, I appreciate its clean, vegan formula containing 99% natural ingredients.

The flexible texture, created from a natural wax blend and infused with organic certified shea butter and biotin, leaves my eyelashes volumized and conditioned, lasting up to 36 hours. The bio-brush, comprised of 100% bio-based fibers, ensures a smooth application without clumping.

One downside is the limited shade range, offering only black and black brown options, which might not cater to all preferences and styles. Additionally, some users might find the fragrance-free formula to have an odd scent, but it didn’t bother me as much as I value the product’s benefits.

In conclusion, Rimmel London’s KIND & FREE Mascara stands out with its clean vegan formula, long-lasting wear, and volumizing effect. This is worth a try for those seeking a responsible, natural, and affordable mascara option.

Pacifica Beauty Stellar Gaze Mascara

Pacifica Beauty Mascara

I highly recommend Pacifica Beauty Stellar Gaze Mascara for its nourishing and lengthening effects powered by natural ingredients.


  • Super plush vegan brush
  • Lengthening and volumizing formula
  • Infused with coconut oil and vitamin B


  • Might not be water-resistant
  • Formula may be thin for some users
  • Occasional smudging reported

Upon trying the Pacifica Beauty Stellar Gaze Mascara, I instantly noticed that its super plush vegan brush easily spreads across my lashes without causing them to clump. I appreciate that it is formulated without harmful ingredients like talc, parabens, phthalates, or mineral oil.

However, I must mention that this mascara might not be water-resistant, so it may not prevent smudge in certain circumstances, such as excessive sweating or getting caught in the rain. I also found that the formula was thinner than other mascaras I’ve tried.

The Pacifica Beauty Stellar Gaze Mascara is a fantastic option for those who seek a vegan, cruelty-free mascara that lengthens and strengthens lashes while providing nourishment.

The natural ingredients, including coconut oil and vitamin B, make it an excellent choice for individuals with sensitive eyes. Remember that it may not perform well in water-resistant situations, and the formula might be thinner for some preferences.

Essence Lash Princess Curl Mascara

Essence Lash Princess Curl Mascara

Essence Lash Princess Curl Mascara is a must-buy for those seeking dramatic curl and volume in a vegan, cruelty-free formula.


  • Dramatic volume and curl
  • Vegan and cruelty-free
  • Affordable and high-quality


  • Can get clumpy over time
  • Brush may be messy for some users
  • No tester size available

After trying the Essence Lash Princess Curl Mascara, I can confidently say it’s one of the best vegan mascaras I’ve used. The peanut-shaped fiber brush made it simple to apply the product, providing dramatic volume and curl without clumps or globs.

The affordable price tag is a significant bonus, as many high-end mascaras often leave a dent in my wallet. Unfortunately, the formula can become clumpy after a few months, although you can try to restore it. Additionally, the brush might cause a mess for some users due to its unique shape.

One thing I wish Essence offered for this mascara is a smaller tester size. Smaller sizes tend to last me longer and are more convenient for travel or trying out new products. However, this isn’t a deal breaker for me as the benefits of this mascara far outweigh any negatives.

The Essence Lash Princess Curl Mascara offers fantastic curl and volume in a vegan, cruelty-free formula. While it has a few minor drawbacks, I highly recommend trying this mascara, especially considering its affordable price.

Poppy Austin Mascara

Poppy Austin Mascara

I highly recommend the Poppy Austin Mascara for those seeking a vegan, cruelty-free option that nourishes and strengthens their lashes.


  • Lash strengthening and nourishing formula
  • Flake-resistant and smudge-proof
  • Gentle on sensitive eyes


  • Might irritate some sensitive eyes
  • Quantity of product in the bottle may be less than expected
  • Removing the mascara could be difficult for some

After exclusively using the Poppy Austin Mascara for a while, I can confidently say that this mascara is one of the best vegan options available. The argan oil-infused formula nourishes and strengthens my lashes, adding the desired length and volume for a dramatic look.

One of the standout features of this mascara is that it is both flake-resistant and smudge-proof. I was able to wear it comfortably for the entire day without experiencing any clumping or smudging. The soft, full-bristle applicator glides effortlessly through my lashes, creating a well-defined and elegant look.

Though marketed as hypoallergenic and gentle on sensitive eyes, a few users, including myself, have experienced some irritation. It’s essential to note that everyone’s eyes are different, and what works for me may not work for someone else.

I also couldn’t help but notice that the bottle seemed less full than I’d expected. Also, some users have reported difficulties removing the mascara, but I found it easy to remove using a gentle, oil-based makeup remover.

The Poppy Austin Mascara is an excellent choice for those seeking vegan, cruelty-free, and nourishing mascara. Despite minor drawbacks, the benefits and results are worth investing in.

READ NEXT: Best Vegan Sour Cream: Best Picks for Dairy-Free Delight

Buying Guide

When looking for the best vegan mascara, it’s important to consider a few key factors to help ensure you choose a product that meets your needs. I’m happy to share some tips and features to look out for when shopping for vegan mascara.

Cruelty-Free and Vegan Formula

You first want to look for a cruelty-free and vegan formula. This means the mascara is not tested on animals and contains no animal-derived ingredients. Look for certification labels such as PETA’s Cruelty-Free logo or the Leaping Bunny Program to ensure the product is truly cruelty-free.


Pay close attention to the ingredients list to ensure the mascara is vegan. Common ingredients to avoid include:

  • Beeswax
  • Lanolin
  • Carmine
  • Collagen

Instead, look for plant-based alternatives like:

  • Carnauba wax
  • Sunflower seed wax
  • Soy-derived collagen
  • Mineral-based colors

Performance and Formula

Performance is just as important as making sure the mascara is vegan. Consider the following aspects when selecting a formula:

  1. Volume: A good vegan mascara should provide enough volume to make your lashes appear thicker and fuller.
  2. Length: Look for a formula that elongates your lashes without clumping or smudging.
  3. Smudge-Proof: Opt for a mascara resistant to smudging and flaking throughout the day.
  4. Easy Removal: A quality mascara should be easy to take off at the end of the day with a gentle makeup remover.

Wand and Brush Design

The wand and brush design plays a significant role in the application and effect of your mascara. Here are some features to look for:

  • Brush Shape: A curved, hourglass, or conical brush can help lift and curl the lashes.
  • Bristle Material: Pay attention to the bristle material, as synthetic fiber bristles are typically vegan, while natural bristles may contain animal hair.
  • Spacing: Look for tightly spaced bristles, as they can help separate and define the lashes for a more natural look.

These factors will help you decide when shopping for the best vegan mascara. Happy shopping!

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